From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation, and product development have lead to a strong following worldwide. The rough, rudimentary and raw characteristics of the brand allow G-Star to maintain its distinct and unorthodox styles.
The G-Star brand is a style of all times. Futuristic and cautious. Far-reaching and experimental. Alternative and traditional. G-Star is about making eccentric combinations and maintaining authenticity. Never one to follow the crowd. Just the Product.